About
We write about the feeling, not the checklist
Who we are, how we choose destinations and why every ARIKI guide starts with the feeling behind a trip rather than the map.
Our philosophy
Most trips begin with a feeling, not a destination.
Nobody wakes up wanting to visit a coordinate. They want quiet, or novelty, or a long dinner somewhere warm, or a week with nothing in the calendar. ARIKI is organised around those five feelings, because that is how people actually decide.
Everything we publish is written to answer one question: is this the right place for the thing you are trying to feel, and is this the right month to feel it in.
Mission and values
What we hold to
Honesty first
If a place is crowded in August, we say so. If a famous walk is a queue, we point you at the better one nobody photographs.
Season over sight
When you go matters more than what you see. Almost every guide we publish is built around timing.
Fewer, better
Thirty six guides, not three thousand. Each one is written to be useful for a real trip rather than to fill a page.
Leave it as you found it
We favour locally owned places, quieter shoulder seasons and travel that does not wear out the destination.
Responsible travel
Travel is not neutral. Flights have a cost, popular towns get worn down, and money spent badly leaves a place no better off. We are a guide rather than a tour operator, so the most useful thing we can do is send people to the right places at the right time of year, and towards businesses that are owned where they operate.
In practice that means recommending shoulder seasons, longer stays in fewer places, local guesthouses over international chains, trains where the train is realistic, and being honest when somewhere is already at capacity.
Reviews
What readers tell us
"I was not sure where to go, only that I needed to stop. ARIKI asked what I wanted to escape from, which turned out to be the right question. We booked Ravello in May and came home different people."
Elena MarchettiAmalfi Coast, spring"The Iceland guide read like it was written by someone who had actually driven it in bad weather. Every stop made sense, and the advice about the east fjords saved our trip."
James OkaforIceland ring road"We wanted no itinerary at all. I used the Unwind section as a shortlist and it was the first holiday in years where nobody asked what the plan was."
Priya NairKerala backwaters"What I like is that it does not try to sell you anything. It is a magazine you read for ideas, then you go and book it yourself. Refreshing, honestly."
Tomas LindqvistEngadin, late summer"The quiet side of Madeira piece sent us to the north coast in winter. Empty trails, mild sun, a guesthouse with six rooms. Best week we have had in a long time."
Marta NowakMadeira, February"I would never have thought of Georgia on my own. Three days in the city, two in the mountains, and now I keep telling everybody about it."
Daniel ReyesTbilisi and KazbegiThe company
ARIKI HOLIDAYS is published by ARIKI HOLIDAYS LLC, registered in South Dakota, United States. We work with a small group of writers and photographers who travel on their own account, and we welcome enquiries from partners, hotels and tourism boards who share our approach. We are always open to hearing from experienced travel writers.
ARIKI HOLIDAYS LLC4001 W 41st St Ste 0608
Sioux Falls, SD 57106
United States
+1 605-400-0235
Your next escape starts somewhere.
Tell us the kind of getting away you have in mind and we will point you at the places, the season and the reading to start with.
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